Clever Fox Architecture
Logo, Style Guide, Business Cards, and Letterhead
One of the most enjoyable branding projects I had the opportunity to work on in 2021 was the identity for Clever Fox Architecture, a women-led commercial architecture firm. The architect wanted an elegant fox logo and a brand that conveyed confidence and friendliness. I utilized simple geometric shapes when constructing the fox image, pairing the icon with bright, contrasting colors and a clean sans serif font. For her business cards and letterhead, I chose flat backgrounds and minimalistic design elements.
Agency: Jeda Media