The Idaho Advantage
Logo, Website, and Mailer

Offering financial planning, investment strategies, and wealth management services, the Idaho Advantage is a trademark of The Dugdale | Hayes Investment Group, Financial Advisors with D.A. Davidson & Co., member SIPC. The logo I crafted for the Idaho Advantage was inspired by a weathered trail sign, symbolizing the way that financial advisors serve as financial "trail guides" for their clients. Working within the firm's branding guidelines, I updated the Idaho Advantage's outdated website to a more cohesive and modern design. I also designed a postcard mailer that was distributed to 2,400 potential clients in order to spread the word about the Idaho Advantage.

Agency: Jeda Media
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